Self-Publish Like A (Badass) Tortoise - Ryan M. Williams
Tortoise shell pattern

Self-Publish Like A (Badass) Tortoise

I am relaunching my writing career this year, planning to move the dial from very few sales to the bestseller ranks. With twenty-four titles including new and previously published titles, I have a lot of work to do. It's easy to get frustrated that I'm not moving faster.

Take Tortoise Steps

I am embracing the tortoise approach to self-publishing. I'm picking my steps to make incremental progress. One thing at a time. Otherwise, it quickly gets too overwhelming.


I have a bunch of previously published novels that I want to reissue. I published some under my name, others under pen names, but I plan to bring them back out under my name. I want to change my print-on-demand (POD) approach to move Amazon paperbacks over to the Kindle Direct Platform (KDP) from CreateSpace, move expanded distribution to IngramSpark, add hardcover editions via IngramSpark, and add large print editions on IngramSpark as well. That means I'll have four versions of each book across different formats and platforms.

Then there are e-book editions of each novel. I plan to go direct with KDP, Kobo, and run the rest through Draft2Digital.

The new editions of the books will have new covers (and different print formats require changes there too). Designing and illustrating my own work may not be the best approach from a strictly commercial view. I'm doing it because I love doing illustration work. The artwork hasn't been what I want—yet. I'm getting better and continue to learn.

I also plan to check the interiors to catch mistakes that might have been missed in previous editions.

Then beyond all of that are other things I want to do with the books, such as audiobook versions, other language editions, merchandising, and other projects around my work.

That doesn't even begin to tackle marketing, email lists, and promotion.


That's too much! Rather than tackle all of that right now, I plan to take one step at a time. I can create new cover art and update the e-book. I can put the books back up that I took down from Kobo and Draft2Digital to try out Kindle Select. I can create KDP paperbacks even if I don't have the hardcover editions done yet. It doesn't all have to happen right now. The key is just taking those steps, one after another.

Forget the Rabbits!

I hear about writers putting out a book each month and other high-productivity efforts. That's great! I'm glad it works for them. I'd like to increase my production rate, but right now I plan to continue at a pace I can manage. That's okay too. As I relaunch my writing career I try to do something each day that will help me move it forward. Today I wrote ~1,500 words between the blog post, finishing one short story, and starting another story. I listened to podcasts to help me improve. I practiced drawing by creating the pattern for this entry's featured image.

Sounds like a pretty good day to me!

What Steps Are You Taking?

I'd love to hear what steps you're taking to move your creative practice forward! Share your thoughts in the comments.


About the Author Ryan

Writer, librarian and illustrator, Ryan M. Williams, author of more than twenty novels, writes across a range of genres including fantasy, science fiction, romance, paranormal, and mystery. He earned an M.A. in writing popular fiction from Seton Hill University and an M.L.I.S. from San Jose University. His short fiction has appeared in anthologies from Pocket Books, WMG Publishing, and in On Spec Magazine.

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